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Marketing Manager

Details

TailorMed is a technology startup on a mission to make healthcare more accessible and affordable for U.S. patients. To solve such a complex challenge, it takes a village, or as we say at TailorMed, a network! We’ve built the nation’s largest network of providers, pharmacies, partners, and life sciences companies who have joined us in making treatment affordable for all patients across all medical conditions.

The TailorMed network is powered by a suite of advanced solutions designed to proactively identify patients who need help the most, match them to all available financial resources, and most importantly, make it easy for patients to utilize those resources.

This is what we mean by “moving mountains for patients” and we’re ridiculously passionate about it.

 

We’re seeking a highly motivated, detail-oriented Marketing Manager to support our marketing efforts. This role will be hands-on and responsible for driving marketing initiatives across multiple channels, ensuring our brand message is clear, engaging, and impactful.

This is a hybrid role that requires three days each week (T, W, Th) to be spent in our NYC office near Union Square.

Responsibilities

  • Collaborate with internal stakeholders on various marketing projects to ensure timely completion and alignment with company objectives
  • Collaborate with team members and external vendors to keep projects on track and on budget
  • Track and report on marketing performance metrics, including website traffic, social media engagement, and campaign effectiveness
  • Regularly update website content to ensure accuracy, relevance, and alignment with brand messaging
  • Monitor analytics and suggest improvements to increase engagement and conversion rates
  • Collaborate with subject matter experts to create valuable, targeted content
  • Support the execution of company events, including trade shows, webinars, and conferences
  • Coordinate logistics, marketing collateral, and event follow-up to maximize impact
  • Collaborate with internal and external partners to help organize our presence at events
  • Execute digital marketing campaigns to increase brand awareness and drive engagement

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field
  • 3-5 years of experience in a marketing generalist role, with hands-on experience in website management, content creation, and digital marketing
  • Strong project management skills with a proven track record of coordinating cross-functional projects
  • Experience with SEO and website optimization strategies
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite, Figma, Canva)
  • Knowledge of social media management tools and best practices
  • Proficiency in content management systems, email marketing tools, and analytics platforms
  • Excellent written and verbal communication skills
  • Ability to thrive in a fast-paced, dynamic environment with a self-starter mindset
  • Creative thinking and problem-solving skills with attention to detail and a results-oriented approach
  • Ability to travel as needed (~25%)
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