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Director of Digital Marketing

Details

TailorMed is a technology startup on a mission to make healthcare more accessible and affordable for U.S. patients. To solve such a complex challenge, it takes a village, or as we say at TailorMed, a network! We’ve built the nation’s largest network of providers, pharmacies, partners, and life sciences companies who have joined us in making treatment affordable for all patients across all medical conditions.

The TailorMed network is powered by a suite of advanced solutions designed to proactively identify patients who need help the most, match them to all available financial resources, and most importantly, make it easy for patients to utilize those resources.

This is what we mean by “moving mountains for patients” and we’re ridiculously passionate about it.

 

The Director of Digital Marketing will be responsible for developing, executing, and optimizing all digital marketing efforts to drive customer acquisition, brand awareness, and revenue growth. You’ll lead a small but growing team of marketing professionals and collaborate closely with product, sales, and customer success to ensure our marketing strategy aligns with business objectives. This is a critical leadership role for someone who thrives in a fast-paced, data-driven environment and is excited to shape the future of digital marketing at a high-growth healthcare SaaS company.

This is a hybrid role with an expectation of three days a week to be spent in our NYC office (Union Square).

Responsibilities

  • Develop and execute a future-friendly digital marketing strategy: Lead the creation and execution of a comprehensive digital marketing plan that spans SEO/SEM, paid media, social media, content marketing, and email campaigns to drive brand visibility and lead generation.
  • Oversee demand generation: Build and optimize lead-generation funnels across all digital channels, ensuring we hit key KPIs around MQLs, SQLs, and conversions.
  • Manage website and content strategy: Ensure the company’s website is optimized for SEO, user experience, and conversion, while developing content strategies that speak directly to healthcare professionals and decision-makers.
  • Leverage analytics: Use data and analytics tools to track campaign performance, providing detailed reports on KPIs and using insights to adjust strategies in real-time.
  • Collaborate cross-functionally: Partner with product, sales, and customer success teams to ensure cohesive messaging and to support business development efforts, product launches, and client engagement.
  • Manage and grow digital marketing team: Lead, mentor, and expand the digital marketing team, fostering a culture of creativity, performance, and accountability.
  • Oversee marketing technology stack: Evaluate and manage digital marketing tools and platforms (CRM, marketing automation, analytics) to ensure they support business goals.
  • Stay ahead of industry trends: Continuously monitor the latest trends, tools, and best practices in digital marketing and healthcare technology, and apply them to our marketing strategy.

Requirements

  • 10+ years of experience in digital marketing, with a strong background in B2B SaaS, healthcare, or technology sectors.
  • Proven track record in developing and executing successful digital marketing campaigns that drive lead generation and revenue growth.
  • Expertise in SEO, SEM, paid media, email marketing, social media, content marketing and analytics
  • Experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
  • Strong understanding of analytics tools (Google Analytics) with the ability to translate data into actionable insights.
  • Leadership experience: Proven ability to lead, mentor, and manage a growing team of marketing professionals.
  • Experience working in a startup or high-growth environment is preferred.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and stories tailored to healthcare audiences.
  • Passion for healthcare and technology with an understanding of the unique challenges in the healthcare industry.
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