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Director of Marketing

Details

TailorMed is a technology startup on a mission to make healthcare more accessible and affordable for U.S. patients. To solve such a complex challenge, it takes a village, or as we say at TailorMed, a network! We’ve built the nation’s largest network of providers, pharmacies, partners, and life sciences companies who have joined us in making treatment affordable for all patients across all medical conditions.

The TailorMed network is powered by a suite of advanced solutions designed to proactively identify patients who need help the most, match them to all available financial resources, and most importantly, make it easy for patients to utilize those resources. This is what we mean by “moving mountains for patients” and we’re ridiculously passionate about it.

TailorMed is looking for a Director of Marketing. Your mission will be to develop and execute an innovative marketing strategy that aligns with our business objectives. Your responsibilities will include developing and executing content strategies, creating integrated multi-channel campaigns, building audience-specific awareness through social media, supporting sales enablement activities, and managing vendors. Your expertise in both lead generation and brand building will be critical in elevating our market presence and propelling TailorMed to new heights. The ideal candidate we seek brings a proven track record  in data-driven B2B marketing for SaaS solutions, showcasing both strategic leadership and a hands-on approach to driving results that align with our company’s growth trajectory.

Responsibilities

  • Formulate and implement the company’s overarching marketing strategy in harmony with its business goals and translate these strategies into tasks. 
  • Set the market positioning and messaging for the company, ensuring and enhancing brand awareness perception within the company’s target markets.
  • Plan and execute marketing strategies for the company’s products or services, effectively positioning them in the market. Drive product messaging and differentiation, and enable sales.
  • Coordinate and optimize marketing campaigns to generate qualified leads and support revenue growth. Design and manage campaigns across online advertising, marketing automation, and other relevant channels.
  • Utilize expertise in various marketing channels, including online advertising, social media, and demand generation tools, to design and execute comprehensive marketing campaigns.
  • Conduct market research to identify new opportunities and challenges in the B2B market, including understanding customer trends, market conditions, and competitor activities.
  • Establish key performance indicators to assess marketing effectiveness. Regularly evaluate and report on the impact of marketing efforts on revenue and other pertinent business metrics.
  • Oversee all social media channels, creating a cohesive and engaging brand presence

Requirements

  • Over 5 years of management-level experience in marketing within the healthcare B2B SaaS industry. 
  • Demonstrated experience in lead generation and funnel management processes that result in measurable pipeline and revenue
  • Proficiency in marketing technologies, including online advertising, marketing automation, CRM software, and tools associated with digital marketing and demand generation.
  • Solid knowledge of SEO strategies and relevant techniques.
  • Strong data-driven approach with experience in conducting BI reports, Web Analytics, and Google AdWords.
  • Proven ability to effectively translate strategic vision into tangible results.
  • Capacity to effortlessly transition between strategic planning and immediate implementation, highlighting adaptability to ever-changing market conditions.
  • Strong analytical mindset, bringing a data-driven approach to identifying, tracking, and improving KPIs. 
  • Strong leadership skills and excellent communication skills.
  • Excellent written and verbal communication skills.

Location: NYC

 

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